Hi, I'm Pallab Kakoti. Good to have to here!
Pallab Kakoti's Bio:
Pallab Kakoti // #plbkkt
Social media marketer with a strong emphasis on site audit, search engine optimization, search engine marketing, social media optimization & email marketing.
Content curator & hashtag marketing expertise, my current role includes social profile moderation across various social networking channels like LinkedIn, Facebook, OverBlog, Google, WordPress, etc.
Work on social mentions are available by following hashtags like #HashtagMarketing, #HashtagURLs, #blogs4bytes, #Hshdsh across Twitter, Google+, Facebook & Tumblr.
Experience with responsive site design including email, parallax search engine optimized landing pages, parallax campaigns with themed storytelling driven by hashtag marketing across native advertising formats.
Create storytelling campaigns from inception to optimize marketing design, social campaigning, Social Selling, & Conversion analysis. Lead real time campaign monitoring to formulate efficient audience targeting designs by using social media tools for user behavioural profiling.
Create visually rich storytelling campaigns branded hashtag topics in the content copy that are sponsored via native advertising unobtrusive in nature. My strengths are in my ability to conceive and implement strategic digital marketing plans to identify new market opportunities, product & services introductions, negotiate strategic partnerships in order to drive market expansion.
Pallab Kakoti's Experience:
Digital Marketing at FIITJEE LimitedNovember 2013
Site SEO Audit, Responsive Design, Content Strategy & Social Media.
Digital Marketing Manager at ApnaCircle Infotech Pvt LtdNovember 2012 - November 2013
# Strategize digital marketing plans optimized for various online channels and touch points like website, social media, blogs, third party sites, online advertisements, search marketing while ensuring customization as per brand requirements and guidelines. # Strategized email marketing best practices to improve email deliverability, drive traffic, user engagements & acquiring return visits # Create programs to increase engagement activities with strong focus on customer acquisitions, lead conversion and retention. # Measure and monitor all digital campaigns and taking corrective actions as required
Digital Marketing Manager ? at Brand Eyes Pvt LtdJanuary 2012 - November 2012
# Spearheaded the development of Intersection.In - an online digital lifestyle products & IT/Telecom merchandiser for leading global brands like Skullcandy, Gear4, Breo, iGo boosted by social shopping measures. # Fine tuned SEO, SMO & SEM strategies. Utilized various paid and unpaid social media channels for brand building & reputation, leads generation and promotional activities on platforms like Google Adwords & Facebook ads as well as extensive Email Marketing campaigns. Key Skills: Search Engine Optimization, Social Media Optimization, Email Marketing, Survey Marketing, Social Media Marketing, Copywriter for Campaigns & Social Media Apps, Content Writer for both technical & non technical subjects, tutorial content, online learning content, basic HTML & CSS & other skill sets.
Portal Manager ? at Global Telelinks IncAugust 2008 - December 2011
Content Management, Web Marketing, SEO, Project Development, Training, Web Designing.
Enterprise Solution Specialist ? at OPTO NETWORKAugust 2008 - December 2011
Client Servicing New Business Development Conference Moderator Portal Management Blogging Lead Development
Freelance Content Writer ? at Evolgence IT Systems Pvt. Ltd.2005 - 2010
Freelance content writer on a variety of subjects ranging from technology, stocks, Foreign direct investments, tutorials & more!
Content Writer ? at TIMEUS InteractiveMay 2007 - April 2008
Client Servicing, Microsoft SMB
Quality Analyst ? at HyperQuality2007 - 2008
Quality Monitoring for Sales calls!
Web Designer ? at Aequor Technologies2007 - 2007
Web Designer for Nielsen!
Content Writer ? at Cvent2007 - 2007
Freelance content writer for various Convention Center across the US!
Business Associate ? at Vertex Business Services2003 - 2005
Customer Support Executive for UK based Client United Utilities!
Pallab Kakoti's Education:
Indira Gandhi National Open University2013 – 2015Master of Business Administration (MBA)
Indira Gandhi National Open University2000 – 2003BAConcentration: Sociology
Guwahati Public School1994 – 199910th
Pallab Kakoti's Interests & Activities:
native, UI, UX, CX, #hshdsh, #plbkkt, content curator, social media marketing, responsive email, inbox placement